You might look at Chris's adventure above and think to yourself, what a geeky but once-only stunt he pulled; however, there's a lesson in there for all of us.
Suppose you're a web designer, and your target clients were small business owners. Imagine attending a small business trade show or conference with a T-shirt that said, I want to build your next web site! That's sure to gain a positive reaction.
Let's look at trade shows. Most trade shows and exhibitions cost a small fortune to have a display stand, and if you're a developer, what do you have to really show? Perhaps a few computer screens showing your portfolio as a slideshow? Boring!
A better (and considerably cheaper) idea here would be to attend as a normal visitor, but carry a stack of your business cards. Then go from booth to booth enquiring about the products and services on display, and politely hand them your card at an appropriate time.
You could even print a short run of special cards just for that event, which could potentially state, We met at the XYZ Expo, and I want to build your next web site! on one side, and your contact details on the other. This is cheap, and definitely memorable.
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